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HTC Desire 728 Ultra Specifications
Also known as HTC HTC Desire 728 Ultra Edition
Htc
Released 2016, Aug 15
3 GB RAM · Mediatek MT6753 (28 nm)
- 153g, 7.9mm thickness
- Android 5.1.1, Sense UI
- 32GB storage, microSDXC
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Genze vs community
Genze and community ratings are both shown on a /10 scale. Genze is derived from internal model scores and price rules; community averages come from approved reviews (1–10 per category).
| Category | Genze /10 | Users /10 |
|---|---|---|
| Battery | 5.5 | — |
| Display | 5.6 | — |
| Performance | 4.1 | — |
| Camera | 3.9 | — |
| Body | 5.2 | — |
| Gaming | 4.8 | — |
| Software | 4.4 | — |
| Connectivity | 1.6 | — |
| Sensors | 7.2 | — |
| Software updates | — | — |
| Clean software | — | — |
| Heating | — | — |
| Media | — | — |
Community columns fill in when reviews are approved.
Quick specifications
5.5"
720x1280 pixels
13MP
1080p
3GB RAM
MT6753
2800mAh
Score breakdown
From specs, price tier & release year
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Full specifications
|
Network
|
Technology | GSM / CDMA / HSPA / EVDO / LTE |
|---|---|---|
| 2G bands | GSM 850 / 900 / 1800 / 1900 - SIM 1 & SIM 2 | |
| ??? | CDMA 800 / 1900 | |
| 3G bands | HSDPA 850 / 900 / 1900 / 2100 | |
| ??? | CDMA2000 1xEV-DO | |
| 4G bands | 1, 3, 5, 7, 8, 38, 39, 40, 41 | |
| Speed | HSPA 42.2/11.5 Mbps, LTE Cat4 150/50 Mbps |
|
Launch
|
Announced | 2016, August. Released 2016, October |
|---|---|---|
| Status | Discontinued |
|
Body
|
Dimensions | 157.9 x 77.8 x 7.9 mm (6.22 x 3.06 x 0.31 in) |
|---|---|---|
| Weight | 153 g (5.40 oz) | |
| SIM | Nano-SIM + Nano-SIM |
|
Display
|
Type | Super LCD2 |
|---|---|---|
| Size | 5.5 inches, 83.4 cm2 (~67.9% screen-to-body ratio) | |
| Resolution | 720 x 1280 pixels, 16:9 ratio (~267 ppi density) |
|
Platform
|
OS | Android 5.1.1 (Lollipop), Sense UI |
|---|---|---|
| Chipset | Mediatek MT6753 (28 nm) | |
| CPU | Octa-core 1.5 GHz Cortex-A53 | |
| GPU | Mali-T720MP3 |
|
Memory
|
Card slot | microSDXC (dedicated slot) |
|---|---|---|
| Internal | 32GB 3GB RAM |
|
Main Camera
|
Single | 13 MP, f/2.2, 28mm (wide), AF |
|---|---|---|
| Features | LED flash, HDR, panorama | |
| Video | 1080p@30fps |
|
Selfie camera
|
Single | 5 MP, f/2.8, 34mm (standard) |
|---|---|---|
| Video | 1080p@30fps |
|
Sound
|
Loudspeaker | Yes, with stereo speakers |
|---|---|---|
| 3.5mm jack | Yes |
|
Comms
|
WLAN | Wi-Fi 802.11 b/g/n, hotspot |
|---|---|---|
| Bluetooth | 4.1, A2DP | |
| Positioning | GPS | |
| NFC | No | |
| Radio | FM radio | |
| USB | microUSB 2.0 |
|
Features
|
Sensors | Accelerometer, proximity, compass |
|---|
|
Battery
|
Type | Li-Po 2800 mAh, non-removable |
|---|
|
Misc
|
Colors | Black Gold, Cappuccino Brown |
|---|---|---|
| Price | About 220 EUR |
HTC Desire 728 Ultra official images
Frequently asked questions
Is HTC Desire 728 Ultra worth buying in 2026?
HTC Desire 728 Ultra is worth considering if its strengths match your priorities. Genze scores it 4.7/10 for its class. Read owner reviews and compare alternatives before you buy.
What is the battery capacity of HTC Desire 728 Ultra?
HTC Desire 728 Ultra has a 2,800 mAh battery. Real-world endurance depends on chipset efficiency, display, and usage.
What display size does HTC Desire 728 Ultra have?
HTC Desire 728 Ultra features a 5.50-inch display. See the Display section for resolution, refresh rate, and panel details.
How much RAM does HTC Desire 728 Ultra have?
HTC Desire 728 Ultra is available with 3 GB RAM variants. Storage options are listed in the Memory section.
What is the Genze score for HTC Desire 728 Ultra?
Genze rates HTC Desire 728 Ultra 4.7/10 based on performance, display, camera, battery, body build, and value versus phones in the same price tier.
Where do these specifications come from?
Specifications are compiled from official manufacturer and carrier sources, reviewed by our editors where possible, and enriched with Genze scores and community feedback. GenZe Rank is not responsible for errors or omissions. Regional variants, firmware updates, and retailer listings may differ from what is shown here—always confirm critical details on the official product page before you buy.
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